WebShoot: LEGO: Everything is NOT Awesome with Shell. A video aiming to highlight LEGO’s collusion in the threat to the Arctic by promoting the controversial Shell brand on its toys. Shell is under pressure from regulators and NGOs over its plans to drill in the Arctic, which threatens the people and unique wildlife that live there. WebJul 24, 2014 · LEGO holds a special place in the hearts and minds of children and families around the world. But everything is not awesome in LEGOland. LEGO is partnering with Shell on a global advertising campaign that includes co-branded toys, billboards, celebrity endorsements, videos, and a full-size LEGO Formula One car.
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WebOct 9, 2014 · LEGO: Everything is NOT awesome In stark contrast to Shell, LEGO’s policies include a commitment to produce more renewable energy than it uses, phase out oil in its products and, in cooperation with its partners, leave a … WebJul 9, 2014 · The campaign generated a 7.5% increase in global average fuel sales and $116 million equivalent in global PR, selling 16 million toys. This video explains the details of the project: SHELL LEGO from irisworldwide on Vimeo. Greenpeace is arguing that Lego is acting unethically by promoting Shell to its young, impressionable customers. dyson coffee machine
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WebMar 29, 2024 · Lego has announced that it will not renew current deal with Shell; Conclusion. Greenpeace succeeded with campaign „Lego: everything is not awesome“ because Lego toys have many fans in the world, it doesn’t matter if they are children, parents or adults. Almost everybody loves Lego toys and videos made of animated Lego … WebLEGO: Everything is NOT awesome is targeted at LEGO’s collaboration with Shell, criticizing Shell’s oil drilling in the Arctic. It is the most viral video in Greenpeace’s history. It has ... Web“Everything is not awesome” Greenpeace campaigned, resulting in Lego the toymaker to end Shell partnership and not renew current multimillion pound deal, that sees Shell-branded Lego sets sold at petrol stations, … cscs card ipswich